Warp & Woof Brand Design

Warp & Woof
Logo, Branding & Web Design.

Warp & Woof: 
The essential foundation or base of any structure or organization; 
from weaving, in which the warp — the threads that run lengthwise —
and the woof — the threads that run across — make up the fabric
In this case, the company considers the Warp & Woof to represent the audio and the visual and the idea that one weaves in and around the other, and that one does not sit upon or beneath the other, they compliment and complete eachother.
I designed the logo to feature two 'threads' weaving in and out of one another to create the two 'W' letters from the company name. I designed a number of graphic collages to represent the work they do and also applied this to a theme for their website.

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